Much needed innovation in mental health

JAAQ stands for Just Ask A Question, and is a new platform focusing on mental health awareness and understanding in the UK. The idea for JAAQ began when we reached out to Danny Gray, entrepreneur and founder of War Paint For Men, the innovative men’s make up brand. Danny lives with body dysmorphic disorder and is very much aware of how mental health conditions can affect people, families and loved ones around them. After seeing our technology, Danny came up with the concept of JAAQ - a safe and non-judgemental place where people can go and find out about mental health conditions, asking questions directly.

The site is populated with world leading experts on particular conditions, sitting alongside notable people who live with or have experienced the condition themselves. Visitors have access to world leading authorities on the conditions, and are able to find out information directly from reputable and positive sources.

And coming out of the Covid pandemic, the need for good, accessible mental health support is needed more than ever, and we are proud to be a core part of its success.

Working Partnership

JAAQ launched as a direct result of seeing the potential of our technology, spinning out of our work with War Paint for Men. We have worked with world leading experts in mental health, from Kings College London and the Birmingham & Solihull Mental Health Trust. We have also worked with people who live with mental health conditions including writer and political strategist Alastair Campbell and acclaimed actor David Harewood, who have shared their very personal experiences.


JAAQ is a platform where all the content is free to access and available to all. People are able to access the content anonymously, so there is no collection of personal information. Core information including whereabouts in the country people are, age, sex and ethnic origin are requested in order to help build up a picture of the mental health of the nation that could help influence not only the development of JAAQ, but also feed into mental health insight and policymaking within the UK.

We are excited by the potential of JAAQ and how it can help a large number of people who are currently in need. We look forward to growing JAAQ and providing help and support in a wide range of mental health conditions.

"The idea behind JAAQ came about directly because of In The Room's technology. Using conversations to create meaningful and authentic experiences for people to find out more about mental health will change the world. The team at In The Room are real innovators, and we look forward to building great things together."

Danny Gray, Founder of JAAQ

Visit the JAAQ website.

If you want to find out more about voice driven video encounters, get in touch.